B2B prospecting in Colombia and Mexico: what is allowed
In short: in Colombia, prospect only through channels the person has authorized, and never by cold WhatsApp, SMS or phone call. In Mexico, work email gives you …
Pugblicity blog: what we learn inside our clients' HubSpot portals, every week.
HubSpot implementation, CRM architecture and RevOps for B2B teams in Latin America. Real, anonymized cases, with the workaround that fixed them. Also available in Spanish.
HubSpot audit: why we charge for the assessment
In short: we charge for our HubSpot assessment (USD 1,200, five business days) because a free assessment is almost always a proposal in disguise. A paid one goe…
HubSpot pipeline stages: why your forecast is wrong
In short: a pipeline stage is only useful for forecasting if it names something the buyer did that someone can verify. "Proposal sent" describes your rep; "prop…
How to connect HubSpot to CFDI invoicing in Mexico
In short: HubSpot does not stamp CFDI invoices on its own. To invoice a won deal without re-entering anything, you connect HubSpot to the invoicing system you a…
How to choose a HubSpot agency in Mexico
In short: to choose a HubSpot agency in Mexico, do not compare logos or partner tiers. Compare who will do the work, whether they can rescue a portal that alrea…
HubSpot implementation: 54% already bought it
In short: we measured the stack of 105 B2B technology companies in Latin America and 57 (54%) already run HubSpot; among SaaS and B2B product companies it climb…