Discovery
We map how leads, deals and hand-offs really move today, with the people who move them. Output: a one-page current-state map you sign off.
HubSpot implementation & RevOps · Latin America
SaaS tools your team will actually use.
We design, build and integrate HubSpot for B2B companies of 10–300 people. No generic setups: architecture built around how your team already works, and training so it sticks.
50+B2B implementations
5+years on HubSpot
15Kcontacts recovered via API
162automations in a single build
We work withHubSpotMakeClaude AISalesforceZapierGoogle WorkspaceSlack
Sound familiar?
You pay for HubSpot. Your team works around it.
Six patterns we see in almost every portal we audit. Each one has a fix, and none of them is "buy a bigger plan".
Licenses nobody usesSeats assigned by title, not by who actually sells or reports.
Dirty, duplicated dataHundreds of properties, three of them trusted. Reports nobody believes.
Tools that don't talkBilling, support and sales in separate systems, reconciled by hand.
No pipeline visibilityLeadership asks for the forecast; sales answers from a spreadsheet.
A setup that fits the software, not the businessDefault pipelines, default stages, default disappointment.
Breaks with every team changeThe one person who understood the automations left. So did the automations.
How we work
Four steps. Your team is in the room for every one.
Scroll: this panel stays put while the steps move past. The one in the middle of your screen is the one lit up.
Architecture
Objects, properties, pipelines, permissions and integrations designed on paper before anything is built. You approve the blueprint, not a surprise.
Build & integrate
Portal configured, data migrated and cleaned, integrations live. Weekly demos, not a big reveal at the end.
Enable & evolve
Role-based training, playbooks in your language, and a retainer option so the system keeps up with the business.
Services
Four ways in. One system out.
01HubSpot Implementation & RevOps
New portal or re-implementation: CRM architecture, pipelines, automations, reporting, migration.
CRM architecture · Pipelines · Automations02CRM Rescue
For portals that exist but nobody trusts: audit, cleanup, reconfiguration, adoption plan.
Audit · Data cleanup · Re-configuration03SaaS Integrations & Automation
Native, Make.com or custom API: billing, support, ERP and portals syncing both ways, with monitoring.
API · Make / Zapier · Data sync04AI-powered sales tools & enablement
Claude-based chatbots, quote automation, lead triage, plus role-based training and playbooks.
Claude AI · Chatbots · TrainingPricing
Fixed scope, fixed price. In USD, before taxes.
Two limits apply at once, hours and deliverables; scope beyond either moves to the next tier before we continue. HubSpot licenses are billed by HubSpot.
| What's included | Starter$3,000USD · one-time | ProfessionalMost popular$5,000USD · one-time | Enterprise$8,000USD · one-time |
|---|---|---|---|
| Hours included | up to 20 hrs | up to 40 hrs | up to 70 hrs |
| Custom properties | up to 20 | up to 60 | up to 150 |
| Contacts to migrate | up to 5,000 | up to 20,000 | Unlimited |
| Workflows | up to 5 | up to 20 | up to 60 |
| Pipelines | 1 | up to 3 | up to 6 |
| Native integrations | — | up to 2 | up to 4 |
| Custom objects | — | — | ✓ |
| Training sessions | 1 | 2–3 | 4+ |
| Documentation | Basic | Complete | Enterprise |
| Payment | 50% / 50% | 50% / 50% | 40% / 30% / 30% |
| Get started | Book a call | Get started |
Additional hours beyond the tier cap: $120 USD/hr in 10-hour blocks. Already on HubSpot? Start with the RevOps Assessment, $1,200 USD, 5 business days, credited to your project if you continue.
| What's included | Basic Rescue$2,500USD · one-time | Full ReconfigMost popular$4,500USD · one-time | Re-implementation$7,500USD · one-time |
|---|---|---|---|
| Hours included | up to 15 hrs | up to 35 hrs | up to 60 hrs |
| Properties cleaned | up to 20 | up to 60 | Unlimited |
| Workflows fixed | up to 10 | up to 20 | Unlimited in scope |
| Pipelines reviewed | 1 | up to 3 | up to 6 |
| Data cleanup | Basic | Complete | Complete + migration |
| Full re-configuration | — | ✓ | ✓ |
| Training sessions | 1 | 2 | 3 |
| Payment | 50% / 50% | 50% / 50% | 40% / 30% / 30% |
| Get started | Book a call | Get started |
All projects start with an audit, included in the price. The tier adjusts before execution if the real scope exceeds the quote.
| What's included | Native$1,500USD · one-time | Make.comMost popular$2,500USD · one-time | API Customfrom $5,000USD · scoped after discovery |
|---|---|---|---|
| Estimated hours | 4–8 hrs | 8–16 hrs | 20–60 hrs |
| Sync direction | 1-way | 2-way + webhooks | Bidirectional, complex |
| Error handling + monitoring | — | — | ✓ |
| Examples | Gmail, Slack, Stripe | QuickBooks, PandaDoc | ERP, custom portal |
| Payment | 50% / 50% | 50% / 50% | 40% / 30% / 30% |
| Get started | Book a call | Book a discovery |
3+ integrations in the same project: 10% discount. API Custom is priced after discovery; no number without understanding the system.
| What's included | Diagnosis$1,500USD · one-time | Process DesignMost popular$3,000USD · one-time | Transformation$5,000USD · one-time |
|---|---|---|---|
| Hours included | 8 hrs | 20 hrs | 35 hrs |
| Timeline | 1–2 weeks | 3–4 weeks | 5–7 weeks |
| As-is process mapped | ✓ | ✓ | ✓ |
| To-be process design | — | ✓ | ✓ |
| KPI framework | — | — | ✓ |
| Stack recommendation | — | — | ✓ |
| Payment | 100% upfront | 50% / 50% | 50% / 50% |
| Get started | Book a call | Get started |
The Diagnosis ($1,500) is credited toward any implementation contracted within 30 days.
| What's included | Starter$800USD / month | GrowthMost popular$1,400USD / month | Strategic$2,500USD / month |
|---|---|---|---|
| Monthly hours | 10 hrs | 20 hrs | ~35 hrs |
| Response time | 48 hrs | 24 hrs | Same day |
| Changes & improvements | ✓ | ✓ | ✓ |
| Monthly KPI review | — | ✓ | ✓ |
| Weekly strategy check-in | — | — | ✓ |
| Get started | Book a call | Get started |
Minimum commitment: 3 months. Unused hours don't roll over.
Case studies
What "actually use" looks like in numbers.
From 3 broken CRMs to one source of truth, in 3 months.
A long-term care insurance claims firm stuck for over a year with three failing CRMs. We consolidated everything into HubSpot, recovered 15K blacklisted contacts via direct API, and delivered a complete infrastructure in 3 months.
3CRMs consolidated
15Kcontacts recovered
90days to full rollout
From 100% manual to fully automated, connected to their own portal.
A digital-first mental health platform with no digital infrastructure. We built 162 automations, a 10-stage onboarding pipeline, and a bidirectional sync with their custom patient portal. Zero staff intervention required.
162automations live
10onboarding stages
2-wayportal sync
Client names are shown only with written approval. There are no invented testimonials on this site.
Who this is for
B2B teams of 10–300 people who are done with tools that don't fit.
- ✓Already on HubSpot, or evaluating it against Salesforce
- ✓Leadership that wants a forecast they can trust
- ✓A previous implementation that never got adopted
- ✓Mexico, Colombia, Chile, Peru, Argentina, or US teams selling into LatAm
Senior HubSpot architect. Independent, and focused on Latin America.
Dani Morales, founder. 5+ years, 50+ B2B implementations, based in Mexico City. Every project is led by a senior architect, never handed off to a junior.
LinkedIn →FAQ
The questions we get on every first call.
Answered in full, so an AI assistant (or you) can quote them.
What does Pugblicity do? +
Pugblicity is a B2B SaaS consulting agency specializing in HubSpot implementation, CRM architecture, SaaS integrations, and AI-powered sales tools. We help companies in Latin America and the US build systems their teams actually use, designed around how their business operates, not software defaults.
How much does a HubSpot implementation cost? +
HubSpot implementation at Pugblicity ranges from $3,000 USD (Starter: up to 20 hours, 5 workflows, 1 pipeline) to $8,000 USD (Enterprise: up to 70 hours, 60 workflows, custom objects). All projects are scoped after a discovery call. No estimate without understanding your business first.
How long does a HubSpot implementation take? +
A Starter implementation typically takes 3–4 weeks. Professional takes 5–7 weeks. Enterprise implementations vary by scope but typically run 8–16 weeks. Our case studies show 90-day full rollouts for mid-size teams.
What is CRM Rescue? +
CRM Rescue is our service for companies with a broken or underperforming HubSpot setup. Every rescue starts with an audit included in the price. If your real scope exceeds the quoted tier, we adjust before executing, never mid-project. Pricing ranges from $2,500 to $7,500 USD depending on complexity.
Do you work with companies outside of Mexico? +
Yes. Pugblicity serves companies across Latin America and the US, including Mexico, Colombia, Argentina, Chile, and Peru. We work fully remotely with teams in any timezone.
Do you offer ongoing HubSpot support after implementation? +
Yes. Monthly retainers start at $800 USD/month (10 hours, 48-hour response time) up to $2,500 USD/month for Strategic support (~35 hours, same-day response, weekly strategy check-ins). Minimum commitment is 3 months.
Can you integrate HubSpot with QuickBooks, Slack, or custom APIs? +
Yes. We build native HubSpot integrations ($1,500), Make.com automations ($2,500), and fully custom API integrations (from $5,000). We've connected HubSpot with ERPs, billing systems, customer portals, and legacy platforms across industries.
What AI tools does Pugblicity build? +
Custom AI-powered sales tools using the Anthropic Claude API: sales chatbots, automated quote generators, and AI-assisted CRM workflows, trained on your catalog, tone, and sales process.
From the blog
What we learn on client portals, written down every week.
CRM data audit: why only 21 percent is AI ready
In short: only 21% of teams say their CRM data is well prepared for AI. You do not close that gap by buying a tool. You close it by counting…
Dani Morales · 06 Nov 2026HubSpot AI pricing: seats, credits and spend caps
In short: HubSpot's AI is billed per action, not per user. Your plan includes monthly credits that reset and do not roll over, overage credi…
Dani Morales · 30 Oct 2026B2B prospecting in Colombia and Mexico: what is allowed
In short: in Colombia, prospect only through channels the person has authorized, and never by cold WhatsApp, SMS or phone call. In Mexico, w…
Dani Morales · 16 Oct 2026Let's build something your team will actually use.
A 20-minute conversation about your portal, your process and whether we're the right fit. No deck, no pitch. We reply within 24 business hours.
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